Welcome to Imageneer
branding by heart, pr & storytelling e times
We transform brands into characters, aiming the development of an emotional bonding between brands and customers.
Imageneer develops projects to brands that have that craving for a "little love" from the consumer. At Imageneer®, our team creates, develops and nurtures brands as characters with, personality, love, passion, attitude, humor, malice, naiveness and jealousy, sometimes.
Those human characteristics are some of the key elements that we add to brands in order to enable the process of consumer identification and lead it into adoption, through a relationship of respect and loyalty.
That implies in a 360º approach into Brand DNA, psychological aspects, main interests and aspirations and its relationship with the consumer and even with another brands. Also, that brings the need for a perfect brand story. That’s where Imageneer PR & Storytelling division works.
After all work done for a perfect brand, we manage to build and tell its story to a very targeted audience; the one who actually spreads the news.
We work with the philosophy that each one of our customers find themselves in different moments concerning:
• Market Share
• Growth objectives - Volume and Profitability
• Brands Positioning
Therefore, each project is carefully designed (there are no templates) and each phase of development has its own evaluation metrics.